Segmentation and Target - 1262 Words

Segmentation and Target Market MKT571 October 28, 2013 Segmentation and Target Market Trader Joe’s is an organic grocery food store that is one of the best known organic food chains. By listening to the consumer and adjusting to the changing consumer market, Trader Joe’s had built a brand equity that is continuously growing. Trader Joe’s faces stiff competition from other large organic food chains therefore must stand out and adapt to the consumers’ needs. Marketing strategies are important to communicate to the consumer more effectively and help target the consumer to their product. Trader Joe’s segments its products by psychographic, behavioral and demographic characteristics†¦show more content†¦Also, while Trader Joe s is not a health food chain, it still supplies a large amount of organic options in its stores which sells in the billions (Smyszkowski, 2012). Geographics It is crucial for a business to know where their customers come from in order to select the best location for the store. Choosing the best geographic area can help in the success of the business or the failure of the business. This is why Trader Joe’s has particular criteria when choosing new store locations. Trader Joe’s is aware who their target consumer is and utilizes the data they receive to place their locations in the areas that will benefit in the growth of the organization. Behavioral Characteristics Trader Joe’s has great workforce management practices and its employees enjoy what they do. They have cheerful attitudes and are more than willing to assist customers with anything in the store. Trader Joe’s employees are engaged in conversation with the customers that shop in the store and make the customers aware of any new or exciting products from them to try. The positive behavior of these employees is due to the compensation and benefits each employee receives, which is far more competitive than other grocery food stores. Trader Joe’s has also created an environment where employees feel valued and know their opinions matter to the growth of theShow MoreRelatedSegmentation and Target Marketing1952 Words   |  8 PagesSegmentation and Target Marketing Andrew Swanson MKT/571 December 21, 2015 Steven Kraus Segmentation and Target Market Paper â€Å"Marketing segmentation and targeting are particularly important for finding customers that are the best match for a business’s products and services† (Suttle, 2014,  ¶ 2) This statement speaks directly to the ideal scenario every company hopes to find; one where it’s strengths as a product and service provider are best matched with theRead MoreSegmentation and Target Market1876 Words   |  8 PagesSegmentation and Target Market The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler Keller, 2012). They target their specific product to oneRead MoreSegmentation and Target Market1581 Words   |  7 Pagesï » ¿ Segmentation and Target Market: Elio Motors Tina M Miller MKT 571 August 18, 2014 Jason Leonard Segmentation and Target Market: Elio Motors Introduction Paul Elio is the engineer and company CEO of an American startup automaker founded in 2008: Elio Motors. Production is slated to begin in early 2015 in Shreveport, Louisiana. The design of the vehicle has three wheels with all the standard convinces of a four wheeled vehicle. The selling points of this vehicle is that 90% of the parts usedRead MoreSegmentation and Target Market1494 Words   |  6 PagesSegmentation and Target Market XXXXXXX MKT/571 - Marketing November 22, 2014 xxxxxxxxx Segmentation and Target Market In business marketing, market segmentation and targeting specific markets aids organizations by reducing the risks involved in decisions of how, where, when, and with whom the brand, product, or service will be advertised, directed, or promoted to. Positioning the product or service to the accurate target while controlling the marketing budget are tactics used by marketingRead MoreSegmentation and Target Market1835 Words   |  8 Pagesï » ¿ Segmentation and Target Market MKT/571 Segmentation and Target Market The fitness industry in the United States has grown greatly as more individuals are exposed to healthy living as a lifestyle. Rather than simply attracting athletes, fitness facilities are recognizable service providers to all demographics. As a result, the job outlook for personal trainers and exercise instructors is good. According to the â€Å"Bureau of Labor Statistics† (2014) website, â€Å"employees of fitnessRead MoreSegmentation and Target Market2004 Words   |  9 Pages Segmentation and Target Market MKT/571June 09, 2014Erica Hayes Segmentation and Target Market Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3,900 properties, 18 brands, and associates with its headquarters in Bethesda, Maryland, USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses theRead MoreMarket Segmentation And Target Market803 Words   |  4 PagesMarket Segmentation and Targeting As identified that the ultimate purpose of running an organisation is not only manufacture their wares but also earn profit. Because of different sorts of clients, there is no product exist that may encompass all client demands. For every organisation, the market assortment procedure include to segment, target and position. Market segmentation is the process of dividing the total market into groups, or segments, consisting of people or organizations with relativelyRead MoreSegmentation And Target Market Analysis1485 Words   |  6 PagesSegmentation and Target Market Paper The fundamental component of Market segmentation is a market-based strategy. Market segmentation strategies are generally used to identify and further define the target customers, and provide supporting data for marketing plan elements such as positioning to achieve certain marketing plan objectives. Businesses may grow product differentiation strategies, or an indistinguishable approach, concerning specific products or product lines subjectable to the specificRead MoreSegmentation And Target Market Paper1613 Words   |  7 Pagesï » ¿ Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper â€Å"Marketing segmentation and targeting are particular important for finding customers that are the best match for a business’s products and services† (Suttle, 2014,  ¶ 2). â€Å"KnowledgeNet Enterprises LLC is an industry leader in IT and business skills training† (KnowledgeNet, 2013,  ¶ 1 ). This paper will go over several aspects of the company including an overview, demographic, psychographic, geographic and behavioralRead MoreSegmentation and Target Market Paper1094 Words   |  5 Pages Segmentation and Target Market PaperJonathan GraceMKT/571October 21, 2014Dr. Johnny MorrisSegmentation and Target Market PaperThis plan was put into in 1936, establishing the Government Employees Insurance Company, the company known and respected today as GEICO. GEICO was primarily directed toward federal employees and certain groups of enlisted military officers. Lillian Goodwin actively marketed the company to this group of consumers and within a year, GEICO had written over 3,700 policy holders

Nathaniel Hawthorne s The Scarlet Letter - 1944 Words

Nathaniel Hawthorne adds a satirical twist throughout his novel The Scarlet Letter which manifests his perception of the Puritanism. The novel portrays the strictness and impact of Puritanism on human lives. Hawthorne’s usage of Puritan characters and outcasts also demonstrate Hawthorne’s position on Puritanism. Throughout Hawthorne’s novel, all of the characters in this novel represent strong Puritan belief, Puritan lifestyle, strong resistance to Puritanism, and satirical Puritan lifestyles. Hawthorne uses irony to demonstrate his perception of strict Puritanism by providing ironic twists on a character’s true identity with Puritanism. The word Puritan is a term for people during the 16th and 8th century who wanted more purity in worship and doctrine. The Puritans are a group of religious people from England within the Church of England. Their goal is to purify the Church of England and to fulfil the promise of God. The Puritans believe they are God’s chosen people. Puritans thought the English Reformation had never gotten that far in reforming the Church of England. They have a zero tolerance level of other religions. The King of England--Charles I-- persecuted many Puritans for their behavior. Due to the tolerance of many religions and the lack of effort from the English Reformation, many of them left the free society in England and came to the new world seeking a strict society where their religious belief is top priority. This society represents a â€Å"City on a Hill.†Show MoreRelatedNathaniel Hawthorne s The Scarlet Letter1187 Words   |  5 PagesPuritanism in Red Nathaniel Hawthorne’s The Scarlet Letter shows the early view of Puritanism by concentrating on sin, guilt, and its effects on society. Nathaniel Hawthorne conveyed a dark and romantic style of writing in â€Å"The Scarlet Letter†, impacting the society by focusing on the concepts of romanticism. The Scarlet Letter is considered a classic book and is still read today. Nathaniel Hathorne was born in Salem, Massachusetts on July 4, 1804. He was the son of Nathaniel and Elizabeth ClarkRead MoreNathaniel Hawthorne s The Scarlet Letter1631 Words   |  7 PagesNathaniel Hawthorne’s personal isolation originated in his early childhood and later developed the theme for his most renowned literary novel, The Scarlet Letter. In The Scarlet Letter, Nathaniel Hawthorne emphasized the impact that societal isolation can have on individuals. Several of the victims inflicted with isolation throughout the novel were ultimately met with their inevitable downfalls. One particular character, Hester Prynne, was selected to undergo a struggle comparable to Hawthorne’sRead MoreNathaniel Hawthorne s The Scarlet Letter1896 Words   |  8 PagesIn a surface examination of the work of Nathaniel Hawthorne, it is quickly evident that no good things come from the wilderness. Therein, the wilderness is often associated with the savages and the devil. In his wor k The Scarlet Letter, Hester Prynne finds herself exiled by society for having an adulterous affair with the town reverend which brought forth the child known as Pearl. Pearl is quickly established as the child of the wilderness: wild, capricious, and thought by the town to be a demon-childRead MoreNathaniel Hawthorne s The Scarlet Letter869 Words   |  4 Pagesview of human life. The most famous Dark Romantic writer, Nathaniel Hawthorne, emphasizes human proneness to sin and self-destruction, uses symbols that are considered dark, and believes that evil can overtake good. In The Scarlet Letter, Nathaniel Hawthorne employs elements of Romanticism and symbolism to communicate the idea that sin and guilt have psychological effects which can turn into physical and mental manifestations. Hawthorne utilizes the romantic element of the focus on the individualRead MoreNathaniel Hawthorne s The Scarlet Letter1193 Words   |  5 PagesThe Scarlet Letter, is most often referred to as Nathaniel Hawthorne’s best work. It gives a detailed image of life in a Puritan society. The heroine of the book-Hester Prynne, defies power, and rebels against colonial rule. Laws composed of religious convictions and individual beliefs. Through Hester’s action, you can depict a feminist consciousness. She differs from traditional colonial woman who s sole purpose it to be obedient, despite the unfair rules carried out by puritan men. Hester representsRead MoreNathaniel Hawthorne s The Scarlet Letter1850 Words   |  8 PagesShe s an archetype. She is Eve. She s Juno. She the good woman gone bad. She is Hester Prynne. As part of NPR s series, In Character, my colleague, Andrea Seabrook, shows how this Puritan woman is still very much alive today. ANDREA SEABROOK: Hester Prynne is the protagonist of Nathaniel Hawthorne s magnum opus The Scarlet Letter. Any serious literary scholar will tell you that she is one of the first strong women in American literature and is still among the most important. She s veiled(ph)Read MoreNathaniel Hawthorne s The Scarlet Letter2106 Words   |  9 Pagespeople of other religions. Because they â€Å"deeply and fervently believed that they were doing the work of God†, Puritans often punished and shunned those who did not follow their rules or share their same views (Collier 62). In Nathaniel Hawthorne’s The Scarlet Letter, Hawthorne presents these popular ideas and truths about the Puritan way of living in a symbolic story of submissive defiance. He creates a strong feminist that contradicts the majority of the Puritan views on feminism. This rebelliousRead MoreNathaniel Hawthorne s The Scarlet Letter2174 Words   |  9 PagesChildren encompass parents’ lives from the day t hey are born into this world, often altering their plans for the future and their desired outcomes for life. In Nathaniel Hawthorne’s The Scarlet Letter, the most seemingly complex and misinterpreted of characters is Pearl, the illegitimate daughter of Hester Prynne and Reverend Arthur Dimmesdale. The deviations in Pearl’s temperament, conduct, and character in the progression of the plot are a guide to the varying moral statuses of Hester and DimmesdaleRead MoreAnalysis Of Nathaniel Hawthorne s The Scarlet Letter 1606 Words   |  7 PagesMarin Fallon Mrs. Janosy English 2H 23 November 2015 Sin in the The Scarlet Letter The story of The Scarlet Letter by Nathaniel Hawthorne is one with many twists and turns. A young woman moves to Boston, Massachusetts while her husband takes care of affairs in England. After two years pass she secretly has an affair with the Reverend Arthur Dimmesdale. When she becomes pregnant and gives birth to her daughter Pearl, the town punishes her for committing the act of adultery. She is sentenced to standRead MoreSymbolism Of Nathaniel Hawthorne s The Scarlet Letter882 Words   |  4 PagesSymbolism in The Scarlet Letter The Scarlet Letter was a novel written in the 1850 s by a man named Nathaniel Hawthorne. Throughout the Scarlet Letter he uses scads of literary devices. The literary devices are there to give the novel more depth. The main device he uses in the novel is symbolism. Hawthorne uses the symbolism to make an object have more than one meaning. Three of the elements he uses as symbols are the scarlet letter, Pearl, and the forest. These symbols are seen differently by the

Lascaux cave paintings Essay Example For Students

Lascaux cave paintings Essay The Lascar cave paintings On September 12, 1940 in Doreen, Prance, four men named Marcel Arrival, Jacques Marshal, Simon Sconces, and Georges Ageing, came upon a long forgotten cave- Lascar. The Lascar cave, now a World Heritage site, has been called the Lascar bestiary. A revolution occurred in the creation of art during the upper Paleolithic Era in Europe. Beginning around 40,000 B. C. , records shows that modern humans replaced Neanderthals and remained the only hominid inhabitants across Europe. At about the same time the earliest art was created. These creative achievements fall into one out of two categories. Paintings and engravings found in caves along walls and ceilings are parietal art. The caves where paintings have been found are most likely to not have served as shelter, but instead were for ceremonial or religious purposes. The second category, mobility art, includes sculpted objects which are typically found buried at habitation sites. The painted walls of the caves in Lascar are sores of the most impressive and well-known artistic creations of Paleolithic humans. Although there is one human mage (painted humans are very rare in Paleolithic art), most of the paintings show animals found in the surrounding area, such as bison, mammoths, ibex, bulls, horses, deer, lions, bears, and wolves, They are both animals that would have been hunted and eaten as well as those that were feared predators (such as lions, bears, and wolves No vegetation or painting of the environment is shown around the animals. These pictures are accompanied by signs and some human representations, such as a man facing a charging bison, raising new questions about our prehistoric ancestors.

Three Tests Of Truth Essays - Theories Of Truth, Philosophical Logic

Three Tests Of Truth In a court of law expert witnesses are required to demonstrate the truth "beyond reasonable doubt". This is difficult for a 'knower', such as a historian, to be able to assert this at the witness stand. Let's say that a young couple has just been married. The young couple stays together for a couple of months before they break up. When the two individually write reports on why the divorce is necessary, the judge is confused about the disparity between them. Thus, he calls upon a historian who specializes in the history of certain marriages and divorces to act as an expert witness for this court case. The historian is given information on the case both first-hand by the husband and the wife as well as from some secondary sources. This historian's job is to use his expertise to determine the truth of what really happened that caused the divorce of the couple. First and foremost, the historian knows that he must try to get as close to the objective truth as possible; he has to select a single set of data from groups of different information to construct a single truth, or'what really happened'. Since he is dealing with a modern case, as opposed to his usual account of a past divorce case, the historian is tempted to list all the data from the primary sources. Fortunately, he remembers that listing all the different points of view is not more objective, simply because they may contradict. Regardless of the varying points of view, the past event only could have occurred in one way-that is the truth. Therefore, to say that the event transpired in many different ways that are all equally valid is no longer a search for single truth. As von Ranke said, "the historian's task is to find out how it really was." Consequently, the historian tries to 'lift' himself from the data. He also must remove his biases from the sources of the information. For instance, he cannot be biased against the husband's brother who backed into his brand-new convertible just a week ago. He must give the brother's information the same treatment because it may be valuable. After achieving this, the historian can move on to the actual selection of the data. The historian's next step is to use the correspondence test of truth by trying to find the certain data that is pretty well constant amongst all the information. This correspondence theory is the same one that is used in science, where scientists do different experiments; if their data is constant, then a scientific theory can be made about the data. For example, when scientists did experiments on the reaction between iron and oxygen, they kept on producing the same rusty coloured substance: iron oxide. Thus, they are able to conclude that iron + oxygen = iron oxide is a truth. Like chemistry, history uses correspondence between data. Presuppose that all reports of the separated couple indicate that the husband did not remember his wife's birthday and that she did not want children. What gives this data extra durability is that it was found in both the husband's and the wife's account, as well as in the secondary sources' information. Moreover, it makes indicative statements about why the divorce could have occurred. Therefore, it is possible to conclude with a measure of confidence that the statements are true beyond a reasonable doubt. Nevertheless, the historian questions his judgement and begins to think, 'Does correspondence necessarily mean that the data is true?' He immediately remembers his high school history class where he studied documents about the American Revolution written by people from the American and British sides. Although the data differed in many ways, there was a lot of consistency between the two sides. When considering the battle at Lexington Green, both sides contained consistent information: that there was a first shot, that the British shot at the Americans, and that the British killed a number of people. However, in historical information from different sources, some data may be contradictory. In this case, there may have been a multitude of American sources which said that the first shot was British while there may have been only a few British sources available, all of which stated the opposite. One could say that because there is a larger degree of correspondence that the British shot first, that is must be true. But, that may not be correct in all instances. Hence, there must be other methods of deciding what is the

Bad Temper

Bad Temper Bad Temper it is sometimes right even necessary to be angry.one is said to be a coward and a mean selfish person,who is not angry when he sees a wrong done to an innocent man,or a little child beaten and starved by cruel parents or a dumb animal tortured by cruel men.Anger is sometimes right and holy.But we cannot find even one good word to say for bad temper.that is always wrong and generally foolish.Bad temper is always selfish.a bad tempered person is very nice if u always let him have his own way.But if u cross the person in the smallest thing ,he/she flies into a rage.And then he/she will act like a mad person and do all kinds of unjust and unkind things even to his best friends.Bad temper is mainly due to lack of self control. Even the best persons have felt voxed and cross sometimes but they have learnt to ctrl.English: Angry cat

This is so gay!

This is so gay! This is so gay! This is so gay! By Maeve Maddox I recently received a comment on one of my posts that said, This is gay. As the comment made no sense in the context, I was puzzled. For those fogies like me who hadnt realized that the word gay has morphed again, heres a timeline of its changing meanings as illustrated in the OED. gay: adj. c1325 Noble; beautiful; excellent, fine. Example: Heo is†¦ graciouse, stout, ant gay, gentil, iolyf so à ¾e iay Translation: She is precious by day, gracious, splendid and excellent, gentle, jolly as a bird. (stout, meant stately, magnificent, splendid; iay refers to the European jay) c1380 Bright or lively-looking, esp. in colour; brilliant, showy. Example: Oppon à ¾e tour..à ¾ar stondeà ¾ a iuwel gay, An egle of gold à ¾at schynaà ¾ brigt so doà ¾ à ¾e sonne on may. Translation: Upon the towerthere stands a brilliant jewel, An eagle of gold that shines as does the sun in May. c1385 Of persons, their attributes, actions, etc.: light-hearted, carefree; manifesting, characterized by, or disposed to joy and mirth; exuberantly cheerful, merry; sportive. Example: A lay Of love..made hire herte fressh and gay. Translation: A story about lovemade her heart fresh and merry. 1597 Originally of persons and later also more widely: dedicated to social pleasures; dissolute, promiscuous; frivolous, hedonistic. Also (esp. in to go gay): uninhibited; wild, crazy; flamboyant. Example: Sum gay professors (kepinge secret minions) do love there wyues..to avoyde shame Translation: Some homosexual professors (keeping secret catamites) do love their wivesto avoid shame. 1922-2003  orig. U.S. slang. (a) Of a person: homosexual; (b) (of a place, milieu, way of life, etc.) of or relating to homosexuals. Examples: 1941 Gay, an adjective used almost exclusively by homosexuals to denote homosexuality†¦2003 Episcopalians took a big step toward electing their first openly gay bishop. 1978 slang (chiefly U.S.) (sometimes considered offensive). Foolish, stupid, socially inappropriate or disapproved of; ‘lame’. Examples: 1978 ‘It looks terrific on you.’ ‘It looks gay.’ 1987 Your so-stupid-theyre-funny captions are gay. Get into some [real] humor. These six definitions with their examples only scratch the surface of all the meanings that have been attached to the word gay since it entered the language from Anglo-Norman gai/gaye, and provide an excellent case study of the arbitrariness of language. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Useful Stock Phrases for Your Business Emails5 Lessons for Mixing Past and Present TenseJanuary 1 Doesn't Need an "st"

Press Release on Bhp Billiton Issue Essay Example | Topics and Well Written Essays - 500 words

Press Release on Bhp Billiton Issue - Essay Example He also hinted that Woodside has a current petroleum project in the pipeline which will greatly benefit from this take over during its current final stages. Woodside Chief Executive Peter Coleman readily agreed with the statement of Nasser. He explained to the gathered press people that the current project is currently on hold due to budget constraints. Continuing the project would entail another $900 million, an amount which Bhp readily agreed to produce in order to continue the project Nasser and Coleman detailed that the acquisition will start with the 24% holdings purchase of Royal Dutch Shell on Woodside. A move which shall ramp up into the full-blown take over of Woodside in the span of one year. Drawing on an example of a good merger, acquisition or takeover press release you have found on the internet, identify three elements you think are important in a press release of this type. (This is worth 25 % of this assignment and must be no more than half a page in length). A: The elements of a good press release commonly follow the 5 Ws. That is: Who, What, Where, When, Why. Answering these 5 basic questions will already make up the whole press release as these are the pieces of information that the readers are interested in finding out. Another element of a good press release would be the factual element. A press release is not a piece of advertising. Instead, it is all about accurate information dissemination. Finally, a press release must carry an aura of authority in its news.  

Ethics & the War on Terror Assignment Example | Topics and Well Written Essays - 250 words

Ethics & the War on Terror - Assignment Example Basing on this it would be inappropriate to accord them the rights stipulated in the Geneva meeting as they are a threat to the society. Secret prisons such as the Guantanamo Bay are important in curbing terrorism. Terrorists are often scared by the thought of being taken to such prisons which have negative qualities and where only high profile law breakers are taken (North Atlantic Treaty Organization, 2014). The chances of escaping such harsh conditions alive are negligible and so that acts as a negative motivation to discourage the acts of terrorism. On the other hand such prisons may not be the best as the United States may not be so certain that the criminals will be accorded the right punishment as per their actions. Chances of escape are also increased. Responding to the student’s post on the Patriot Act that allows the government to access one’s texts, emails and chat messages, I concur with the argument that is presented that this is right since only the criminals have anything to hide in such conversations. This trend should therefore be upheld to address the cases of terrorisms and discourage it. The conversations often contain leading information to the criminals hide outs and their ill

An Examination of General and Specific Motivational Mechanisms Essay Example for Free

An Examination of General and Specific Motivational Mechanisms Essay Luc G. Pelletier and Stà ©phanie C. Dion’s report entitled An Examination of General and Specific Motivational Mechanisms for the Relations Between Body Dissatisfaction and Eating Behaviors aims to examine the relationship of body dissatisfaction with eating behaviors through a study of the different models of regulation of eating behaviors used by women. The study mainly uses the Self-Determination Theory (SDT) as a framework for examination of socio-cultural pressures and the `thin-ideal` as factors for body dissatisfaction and, in turn, body dissatisfaction as a cause of eating-related problems like binge eating, dietary restraint, and bulimia. Lastly, the study also looks at two different levels of motivation to explain the differences in the responses of women to socio-cultural pressures regarding body image, which lead to a difference in eating patterns. These two are the general self-determination or a sense of self-determination toward ones life and self-determination towards eating. Negative body image and its causes and effects have been the subject of many studies during the past decade. Due to its popularity as a topic for research, many of its findings are well-known and accepted by society at present. Among these are the role of media, peers, family, puberty and others in reinforcing the thin ideal, the relationship of women’s perceived discrepancies between their body ideal and body image with their satisfaction with their own body and the effect of negative body images to women’s eating habits. However, a review of the existing literature about body image reveals many interesting and sometimes unexpected findings. The first among these is the main basis of this study, which is self-determination. Deci and Ryan’s Self-Determination Theory shows that the level of women’s general self-determination in life may serve as a shield against the effect of the pressure exerted by society for women to be thin. This is interesting because this will show how body-image can be approached as a cyclical issue when joined with the findings on how positive body image can lead to confidence then to a positive self-determination. Second, body image may have an effect on many positive qualities such as attractiveness, success and intelligence. This shows attractiveness as more than just a fixed variable. It is not merely affected by the physical attributes one is born with, but also by how one feels about these physical attributes. Moreover, it emphasizes the gravity of the consequences that either a positive or negative body image may cause. Its affects can extend onto many non-physical aspects of a person’s life. In fact, another research shows that pressures from society to be thin can change individual core beliefs as regards the importance of physical appearance compared with other values. Another interesting finding is that body dissatisfaction may be addressed by either self-reinforcement or by aiming to change one’s appearance. People are more familiar with the second approach, which includes exercising and dieting. However, it is interesting to find that grooming and other forms of self-reinforcement are also used. While these forms of self-reinforcement may have been admitted to be used by people to enhance their self-image, it is not easily identifiable to have a direct correlation to body image. Moreover, this type approach shows a more positive and less destructive way of addressing issues on body image.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Seven hypotheses were tested in the research. They are stated in the article as follows. First, general self-determination will be negatively associated with both socio-cultural pressures about body image and the endorsement of society’s beliefs about thinness and obesity. Second, socio-cultural pressures should be positively linked to the endorsement of society’s beliefs, which, in turn, will positively predict body dissatisfaction. Third, although body dissatisfaction is expected to positively predict both an autonomous and a controlled form of regulation of eating behaviors, it should lead mainly to a controlled regulation of eating. Fourth, the autonomous form of regulation of eating will be positively associated with healthy eating behaviors, whereas the controlled form of regulation will be positively associated with dysfunctional eating behaviors. Fifth, general self-determination should be positively associated with the autonomous form of regulation and negatively associated with the controlled form of regulation. Sixth, the autonomous regulation of eating behaviors will be positively associated with healthy eating behaviors and negatively associated with bulimic symptoms, whereas the controlled regulation of eating behaviors will be positively associated with dysfunctional eating and negatively associated with healthy eating behaviors. Finally, healthy eating behaviors should positively predict psychological adjustment, whereas dysfunctional eating should negatively predict psychological adjustment. These hypotheses aim to test the relationship of general self-determination, body image, body dissatisfaction, forms of regulation of eating behaviors, eating habits and psychological adjustment among each other. Methodology The study was done on 447 female students, ages 16 to 54 from two universities—the University of Ottawa and the Carleton University. Of these students 78.2% are taking undergraduate degrees from the University of Ottawa, 20% are graduate students from the same university, while the remaining 1.2% are enrolled at Carleton University. The researchers adopted several scales and indexes to test its hypotheses. Enumerated in the study are the General Motivation Scale (GMS), Teasing Assessment Scale, Body Dissatisfaction Subscale (EDI-BD), Regulation of Eating Behaviors Scale (REBS), Healthy Eating Habits Scale, Dysfunctional Eating (BULIT-R), Psychological Adjustment Index (PAI), Depressed Mood Scale (CES-D), Self-Esteem Scale (SES) and the Satisfaction with Life Scale (SWLS). The tests are composed of statements and questions, which the respondents assess using a Likert scale with around five to seven points for rating. The scales are usually divided in several subscales with equal number of items based on the nature of the hypothesis being tested. They have been previously used in other studies and their reliability and validity have been tested. Results and Discussion The study was able to prove all six hypotheses. These hypotheses will be discussed in three groups. These groups are general self-determination and determinants of body dissatisfaction, general self-determination and forms of regulation of eating behaviors and consequences of the forms of regulation of eating behaviors on psychological adjustment. The last group will be divided into the association of autonomous and controlled eating regulation to healthy and dysfunctional eating habits and the relationship of eating behaviors with psychological adjustment. The first discussion group pertains to the first and second hypotheses. Findings show that general self-determination has a positive association with autonomous regulation of eating behaviors, while it has a negative association with controlled regulation of eating. In relation to this, general self-determination has a negative relation with socio-cultural pressures about body image and the endorsement of society’s beliefs about thinness and obesity. On the contrary, socio-cultural pressures about body image and endorsement of society’s beliefs about thinness and obesity have a positive association, while the latter is positively associated with body dissatisfaction. The cause for this result was explained to be that the more women perceived socio-cultural pressures about body image, the more they internalized societal beliefs about thinness and obesity, which causes them to have body dissatisfaction. However, general self-determination allows them to be more motivated to act according to their own values, rather than be pressured socio-cultural messages of thinness. People with general self-determination are more likely to measure self-worth based on personal growth, meaningful relationships and other intrinsic values, rather than by using extrinsic values such as physical attractiveness. The second discussion group relates to the third and fifth hypotheses. It was found that both autonomous and controlled eating behaviors are good motivational mechanisms and have a positive association to body dissatisfaction. However, the association of controlled regulation, which is ÃŽ ² = .74 is stronger than autonomous regulation’s ÃŽ ² = .14. In addition to this, it was found that general self-determination in life caused them to be self-determined in the regulation of their eating behaviors, which is a specific life domain. The third discussion groups relates to the fourth, fifth and sixth hypotheses. As for the fourth and sixth hypotheses, majority of women who are dissatisfied with their body image eat in a restrictive manner due to the motivation to reduce body dissatisfaction caused by internal pressures such as guilt or shame or external pressures such as media and parents about body image and the endorsement of beliefs about thinness and obesity. Controlled regulation has a positive association with dysfunctional eating behaviors and a negative associated with healthy eating behaviors. On the contrary, women with greater self-determination tend to have healthy eating habits because they have less probability of perceiving socio-cultural pressures about body image and internalize societal beliefs about thinness and obesity. Unlike its negative relation with dysfunctional eating behaviors, autonomous regulation has a positive relation to healthy eating behaviors. Lastly, as regards the last hypothesis, positive psychological adjustment are found have a positive connection with healthy eating behaviors. On the contrary, it has a negative relation with dysfunctional eating behaviors. The results of the study suggest that healthy eating behavior may be a necessary condition for global psychological adjustment. These findings may provide new approaches to understanding and treating body image-related issues and eating disorders. Having built the relationship between body dissatisfaction and eating disorders, specialists may focus on increasing self-esteem rather than emphasizing the evils of unhealthy eating habits. They may also begin looking at the motivational perspective introduced in the study and adapt treatment according to what motivates a woman to adopt weight control habits. Summary In summary, the results were interpreted to show that societal pressures and self-determination may be seen as competing factors that determine body dissatisfaction, with societal pressures as the cause for the endorsement of societal beliefs about obesity and thinness, while self-determination as the buffer against it. Both body dissatisfaction and self-determination have an effect on the kind of eating regulation a woman may adopt. This may result to either a healthy or dysfunctional eating habit among women. However, the authors offered an alternative explanation for the results. The explanation is actually a reverse of the second hypotheses. According to the authors, body dissatisfaction may have been the cause for women to endorse society’s belief, rather than the inverse, because such dissatisfaction may lead women to pay more attention socio-cultural pressures about body image.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Several other topics related to this area of research may be examined in the future. First, researchers can look at satisfaction or dissatisfaction caused by the body image formed relative to the body type of the person with whom a subject has constant contact with. Some people may feel less overweight when placed with obese people than when placed with thin people and vice versa. Second, researchers may delve into more deeply into other means women address body dissatisfaction such as exercise, and determine what factors cause women to choose a certain approach. This may also be related to general self-determination such that researchers may examine which between exercising or other means of addressing body dissatisfaction and dieting, or a combination of both, is used by women with different levels of self-determination. Lastly, the present study may also be replicated using different genders, attributes, and means of addressing body dissatisfaction. Very interesting results may arise from the study of gays and lesbians.

Blood, Guts and Glory: Thalassemia Patients Battle for a Better Life :: Journalism Journalistic Essays

Blood, Guts and Glory: Thalassemia Patients Battle for a Better Life When his company offered Vikram*, a systems analyst in Toronto, a transfer to Montreal with a promotion and pay raise, he was delighted but concerned. The 31-year-old unmarried Vikram worked twice as hard in his job to make up for the time he took off for medical reasons. The promotion was a justified reward for his hard work. But the question bothering Vikram, the issue that would determine his decision whether to accept the posting, was: Will I find a Thalassemia care center in Montreal? It was not the first time this unique blood disorder was the deciding factor for the choices Vikram made. â€Å"Thalassemia makes all the decisions for me,† he said. At nine months, Vikram was diagnosed with Thalassemia, a genetic non-communicable blood disorder. Born and raised in India, he spent his early years in and out of hospitals. His parents moved to Canada but Vikram had to stay back with his grandparents because his parents could not cope with earning a living and paying his medical bills. â€Å"After my grandparents passed away, I struggled with the costs and poor facilities for Thalassemia care in Delhi before deciding to move to Canada,† said Vikram, who shifted to Toronto when he was in his twenties. He has needed consistent and frequent blood transfusions, ranging from one unit (or bag) of blood every two months to one unit every seven days. Currently, he needs three units of blood every four weeks. Vikram explained that he visits a clinic for the transfusion. Here, a pump pushes blood into his veins at a constant speed. Each unit takes about two hours to be transfused which means Vikram must spend from six to eight hours in the clinic. This transfusion gives his blood an iron overload. Vikarm then has to take iron chelation (kee-LAY-shun) which involves infusions of the drug Desferal to remove excessive iron from his blood and organs for five full days. The Desferal infusion, he added, is more painful. He has a portocathetor, which is a device under his skin in his chest. This is connected to a needle which is attached to a syringe pump every Monday to infuse the drug continuously for five days. The pump, which Vikram wears on his waist, is about the size of an oversized palm-pilot and weighs a pound-and-a-half. It buzzes every time it pushes the medicine.

Pregnancy Induced Hypertension

[pic] OBSTETRICS POSTING CASE WRITE-UP PREGNANCY INDUCE HYPERTENSION Name: Muhammad Azraie B. Mat Ali Matrix Number: 1090265 Patient Identification Name: Nur Asilah Bt. Johari Age: 23 year old Race: Malay Sex: Female Address: Taman Raja Abdullah Occupation: Student D. O. A. : 13 March 2013 I/C: 900208035442 LMP: 27 June 2012 – sure of date – not on breast feeding – not on contraceptive – regular menses POA: 37/52 EDD: 4 April 2013 Chief Complaint(s) This is a referred case from Klinik Kesihatan Jalan Raja Abdullah for high blood pressure during regular ante-natal check-up for 1 day duration.History Of Presenting Illness Patient was apparently well until 1 day ago when she was diagnosed to have high blood pressure during her regular antenatal check-up at Klinik Kesihatan Jalan Raja Abdullah. She was normotensive throughout the antenatal check-up before until yesterday when the doctor noticed that her blood pressure was high which was 170/100 mmHg for three time consecutively. She denied of having an essential hypertension before and no positive family history of hypertension.On further questioning, she had headache, otherwise she not had any sign and symtoms of impending eclampsia such as blurring of vision, vomiting, epigastric pain and syncope prior to the admission. She claimed the first episode of headache was during last antenatal check up where she was diagnosed to have high blood pressure. History Of Presenting Pregnancy Pregnancy was suspected when she missed her menses for 4/52. It was confirmed by doing urine pregnancy test (UPT) at private clinic. At that time, no early ultrasound was done.She claimed that she experienced symptoms of early pregnancy such as nausea, vomiting and headache that last until 20/52 POA. Booking was done during 13/52 POA at Klinik Kesihatan Jalan Raja Abdullah. At that time, blood and urine investigation was done. Her blood pressure at that time was 112/70 mmHg. Blood group was O positive and VDRL was non-reactive. Urine investigations also normal. She attended all the ante-natal clinic regularly and all was uneventful. Symphyseal-fundal height was correspond to the date throughout the check-up.She was also normotensive throughout the visit until the last visit when her blood pressure was rise up. Quickening was felt at 20/52 POA and it was increasing in the frequency and intensity. Past Obstetric History She married in year 2011 at the age of 21 and this is her first pregnancy. Past Gynaecology History She attained menarche at the age of 13. She had a regular menses flow of 5 to 6 days duration with 28 to 30 days per cycle. It peaks on day 2 with no history of menorrhagia and dysmenorrhea. She denied of having any history of intermenstrual bleed and post-coital bleed.She not practicing any method of contraceptive and no pap smear was done before. Systemic Review Systemic review was unremarkable. She had no heart disease symptoms that can cause by hypertension, no headache, n o nausea and vomiting, and also no blurring of vision. Past Medical and Surgical History This is her first admission to the hospital. There was no history of asthma, essential hypertension, diabetes mellitus and heart disease in this patient. He denied of having any surgical intervention before. Family History All of her siblings were in good health.There was no history of twin or congenital abnormalities in her family. Both of her parents are still alive and in good health. Social And Personal History She live with her husband at Taman Jalan Abdullah. She is a student,and she denied smoking and consume alcohol. Her husband also a student, non smoker and not consume alcohol. Diet And Drug History There was no known drug and food allergies. Summary My patient, a 23 year old lady primigravida at 37/52 POA was admitted due to increased blood pressure during ante-natal check-up which was symptomatic. PHYSICAL EXAMINATION General Examination:The patient was lying supine comfortably suppo rted with one pillow. She was not in pain and not in respiratory distress. She is a medium built woman with clinically adequate nutritional and hydrational status. There was no gross deformity and skin colour changes in this patient. No attachment of iv branula on her limbs. Vital Signs: Blood pressure: 140/88 mmHg Pulse: 96 beats per minute. Regular rhythm and good volume. Temperature: 37oC Respiratory rate: 20 breaths per minute General Systemic Examination: Hand: The palm was warm and moist. The palmar creases was pink/not pale.No palmar erythema. No peripheral cyanosis and clubbing. Head and Neck: No jaundice and the conjunctiva was pink. Oral hygiene was good, no central cyanosis and the tonsil was not injected. Lower Limb: There was no ankle edema. Per Abdomen Examination: The abdomen was distended with gravid uterus as evidence of linea nigra and striae gravidarum. The umbilicus was centrally located and flat. No dilated veins and surgical scar. Abdomen was soft and non-tende r. Clinial fundus correspond to 38 weeks of gestation. Symphyseal-fundal height was 36 cm, which was corresponding to date.It was a singleton baby. Longitudinal lie with cephalic presentation and fetal back was at mother's left. The fetal head was not engaged. Liquor was clinically adequate. Fetal heart sound was heard. Examination Of Other System i. Cardiovascular System – apex beat was located at the left 4th intercostal space, lateral to the mid-clavicular line. – Both heart sound was present, and no additional sound. ii. Respiratory System – Air entry was normal and equal both sided. No additional sound was present. iii. Central Nervous System – All motor and sensory was grossly intact.Reflexes was normal. Summary: The patient, 23 year old primigravida at 37/52 POA, was examined and showed high blood pressure. All the reflexes were normal. Other system was normal. _____________________________________________________________________ Problem List: i. P rimigravida ii. High blood pressure INVESTIGATION 1. Urine Analysis ( 24 Hr Urine Protein ) To look any presence of protein in the urine to exclude pre-eclampsia and to assess the severity of the proteinuria quantitatively. Result : Negative finding. Interpretation : No proteinuria in this patient. 2. Full Blood CountTo assess haemoglobin and platelet count in this patient. Result : WBC9. 79Ãâ€"109/L Hb13. 2g/dL Plt270x109/L Interpretation : All parameters shows no abnormalities. 3. Renal Function Test To assess glomerular and tubular function of the kidney. Result : Sodium135 mmol/L Potassium4. 0 mmol/L Urea3. 0 mmol/L Interpretation : All parameters shows no abnormalities. 4. Liver Function Test To assess the level of aminotransferases and protein level especially albumin level Result : ALP134 ALT11 Bilirubin4 Total protein64 Albumin34 Interpretation : No abnormalities. 5. UltrasoundTo assess fetal condition, look for placenta pathology Result : BPD90. 6 mm36W5D FL64. 0mm37W6D HC 328 mm37W2D EBW2. 40 – 2. 60 kg Placenta : Fundal grade III Interpretation : Normal Amniotic Fluid Index : To assess the amniotic fluid volume ( poly-, normal, or oligohydramnios ) Result : 12. 0 PROVISIONAL DIAGNOSIS Gestational Hypertension Evidence: †¢ History – increased blood pressure more than 140/90 mmHg during last ANC – occur after gestational age more than 20 weeks – no proteinuria – no history of essential hypertension before †¢ Physical examination & investigation high blood pressure (170/100 mmHg) MANAGEMENT Aim of management : 1. Control the hypertension 2. Monitor the fetus condition by doing fetal kick chart and cardiotocography 3. Don’t allowed postdate 4. A tablet of Aldalat (Nifedipine) 10 mg 3 times daily 5. Daily monitoring of blood pressure for every 4 hours 6. Deliver the baby by induction of labour if more than 35 POA 7. Plenty of bed rest DISCUSSION PREGNANCY-INDUCED HYPERTENSION Definition :- Increase in b lood pressure after 20 weeks of gestation: †¢ BP ? 140/90 mmHg †¢ An ^ in systolic BP ? 30 mmHg over baseline An ^ in diastolic BP ? 15 mmHg over baseline BP measurement : Taken at least 6 hours apart with the patient at rest PIH can be divided into : †¢ Pre-eclampsia – mild, severe †¢ Gestational HPT †¢ Eclampsia As we received a pregnant woman with a high blood pressure during ante-natal check-up, we should bare in mind that one of the possible causes of it is Pregnancy Induced Pregnancy (PIH). In this case, full history of the patient should be taken including full obstetric history, signs and symptoms of heart disease, liver disease and renal disease to exclude any possibility of ssential hypertension and also signs and symptoms of impending eclampsia. As in this patient, there was no history of essential hypertension or family history of hypertension, and the high blood pressure was only discovered during ante-natal check-up at late pregnancy whi ch is at 37 weeks POA. She was diagnosed to have Pregnancy Induced Hypertension which are mild in severity because the blood pressure was maintained around 170/100 mmHg on subsequent ante-natal visit. She was not diagnosed to have pre-eclampsia because no proteinuria.Several investigation was done in this patient to look for any complication of pregnancy induced hypertension in the mother and the fetus. All parameters of the investigation show no abnormalities. It is because the hypertension is mild in severity and it occurs quite late in the pregnancy which make the complication difficult to arise. Complications of hypertension in pregnancy There are several complication that can occur in Pregnancy Induced Hypertension. Maternal :- †¢ Cerebral haemorrhage †¢ Heart failure †¢ Hepatic necrosis Acute tubular necrosis of the kidney Placental :- †¢ Placental insufficiency †¢ Abruptio placenta †¢ Oligohydramnios Fetus :- †¢ Intrauterine growth retardati on Drugs that can be used in pregnancy 1. Methyldopa (Aldomet) †¢ It is a central adrenergic inhibitor †¢ Action: v symphatetic activity, v total peripheral resistance †¢ Adverse effect : lethargy, drowsiness †¢ It is the safest drug in pregnancy 2. Labetolol (Trandet) †¢ ? /? adrenergic blocker †¢ Action : v total peripheral resistance, v cardiac output †¢ Adverse effect : fetal bradycardia, IUGR Contra-indication : 1st degree heart block, severe asthma 3. Nifedipine (Adalet) †¢ Calcium channel blocker †¢ Action : inhibit calcium influx in vascular smooth muscle †¢ Adverse effect : headache, reflux tachycardia, flushing 4. Hydralazine †¢ Peripheral vasodilator †¢ Action : direct action on vascular smooth muscle, v TPR †¢ Adverse effect : headache, sweating, nausea, palpitation †¢ Indication of use : in hypertension crisis In the ward, the blood pressure of the patient was controlled by given her good bed rest and daily monitoring of blood pressure.Other than that, the fetus condition monitored by doing cardiotocography (CTG). She also planned to have induction of labour. Indications for labour in this patient The indications for labour in this patient are :- i. She is at term ii. Delivery of the baby is the only treatment to bring down the blood pressure in pregnancy induced hypertension Risks of induction of labour 1. Failed induction – indicates that the attempt to induce labour has failed to result in full dilatation of the cervix. 2. Uterine hyperstimulation – which can cause fetal distress and uterine rupture

Importance of Selection of Sales People Essay

Sales people are the front line of many businesses in the sales division. If a business has a shop front where customers come and have to inquire about potential purchases, current purchases or prior purchases then more often than not a salesperson is their first port of call. While it may appear that technology and self service are up and coming replacements for salespeople there is still definitely reason to employ qualified staff. It is for this reason that the recruitment and selection process is an important part of any business when hiring sales people. Selecting the wrong people for the job can result in problems such as staff turnover issues, customer complaints, costs associated with rehiring and even longer term issues such as a company suffering from disrepute. Recruitment can be defined as the process of finding potential job applicants, telling them about the company and getting them to apply (Hair et al. 2009). Essentially this process should not just narrow applicants down to potential employees, but be narrowing the applicants down to potentially good employees. Hair et al. 2009) also notes that the entire sales division ultimately depends on a successful recruiting approach. In essence there are five steps in the recruitment process: 1. Conduct a job analysis * A process identifying the duties, requirements, responsibilities, and conditions a job. 2. Prepare a job description * Explains to job applicants and current sales personnel what the duties and responsibilities of the sales position are. 3. Identify sales job qualifications * Characteristics recruits should have to perform a sales job satisfactorily. . Attract a pool of sales recruits 5. (Hair et al. 2009) (Hair et al. 2009) Select the best recruits A particular field where recruitment and selection of salespeople is of exacting importance is that of minority consumers. The article Advertising and recruiting: Marketing to minorities (Perkins, Thomas, and Taylor 2000) did research in America with specific reference to college males of mixed race and their perceptions of specific recruitment techniques when entering into a sales role. The article makes particular reference to the fact that as a response to growing diversity, increasing multiculturalism, and a need to understand minority consumers means that minority professionals in the recruitment sections of workplace is of exceeding importance (Perkins, Thomas, and Taylor 2000). By the introduction of minority professionals, it means that there can be a focus particularly on directing sales at minority consumers as the professionals are specifically selected for their experience. As a result this mitigates further problems for a business as they have gone through particular selection criteria ensuring that they aren’t the wrong person for the job. In particular for marketing to minorities by making the mistake of picking the wrong sales person could mean that a business potentially loses a whole minority market segment. With the rise in companies turning to the internet to make sales and it means that the customers they do have in store they want to also have an easy and worthwhile experience. In this regard it makes sense that recruiting more experienced or â€Å"the right† people for the job is of great concern to a business. Burke (2002) talks about how there has come to be certain expectations from consumers as to what they want to experience in store as well as online when shopping. The article goes on to say while consumers have become quite content to use online services, it is quite often the quality of service in store and lack of information that drives them towards other technology based alternatives, most often the internet (Burke 2002). Therefore it makes sense that during the recruitment process that employers seek to employ the best sales people they can. If a business wishes to retain in-store customers they would want to have employees that they are confident that customers can turn to and seek advice without having the employee themselves having to go and ask someone else. Another major reason for having recruitment processes based on employing the best sales people is in regard to the older generations. As much as companies are insistent on ensuring consumers that their technological advancements are making it easier, it is often the older generations which are less willing to adapt these innovations (Berry 2011). This means that these generations are more reliant on in store sales methods and dealing with sales people face to face. In an article by Peter Schulman also talks about how employing the â€Å"best† people is not always the result of how talented an individual may be, but often a result of how optimistic an employee chooses to be (Schulman 1999). The article goes on to specify how when recruiters go through the selection process the applicants being chosen for a sales position are applicants that have the desire to succeed. The reason being that while 20 percent of the sales force were garnering 80 percent of sales in 1999 (Schulman 1999) is because a sales persons belief that being persistent is the best way to overcome obstacles and setbacks. The side of this that can be more detrimental to a company is by selecting the wrong person in regard to their own personal morale and self motivation. A sales person who, for example, is unsuccessful in making a sale and instead of taking it in their stride and moving forward can almost result in a snowball type effect. Schulman’s (1999) explanation of this is that as a sales person becomes ever so slightly self-depreciating it can adversely affect their subsequent sales as they start to lose motivation almost in an exponential fashion. In the recruitment process then it is imperative that recruiters are able to distinguish between optimistic and pessimistic applicants. It is vital that a company has solid selection criteria. While it has been established that the best employees can often be selected based on how talented they are, the recruitment process is ultimately designed to establish what constitutes an employee as being a desirable candidate. By managing to select the sales people that recruiters feel are most suited for a job can result in a more productive sales division. As mentioned minority groups being marketed to require very specific selection to be successful as this is a field where incorrect recruitment can mean the loss of an entire segment. The elderly generation again is a segment that can require a specific skill set of the sales person. By making sure employees are actively engaging with customers and willing to help it can be a much more effective sales technique which can result in increased sales and recurring customers. Finally these two factors held in conjunction with selecting applicants that can be regarded to be optimistic rather than pessimistic can effectively result in a powerful work force in the regard to sales people. Going against such factors and resultantly hiring an applicant that can be considered the wrong person for the job would undoubtedly result in not only short term effects for the sales of a business but also has the potential to have long term effects further down the line which may be harder to resolve.

Analysis of Truth †Communications Essay

Analysis of Truth – Communications Essay Free Online Research Papers Analysis of Truth Communications Essay Truth is that to which the community ultimately settles down (Charles Pierce). The concept of truth has been a subject of human fascination and philosophical investigation since the days of the early philosophers. The quotation above claims that truth is something that requires a consensus gentium an agreement of all the people. But does the fact that all agree on something makes it necessarily true? This mere question is in itself somewhat of a philosophical riddle, as not everyone can have the same opinion on such a complex matter. Human society is so diverse and so divided that it is virtually impossible to have all members of the community to agree on the same issue. The question of what is a community can also lead to a broad philosophical discussion, however for the purpose of the analysis the community spoken about will be the human society. The quotation above states that truth is what the community ultimately settles for, hence the statement can be subjected to several interpretations. The statement implies that it is only the conclusion that is accepted by the community as the truth, and therefore implies that truth is only a result of a process. Dialectics and Hegelian philosophy describe development as a struggle of the thesis against the antithesis, which come to a resulting conclusion of the synthesis. This reflects perfectly the idea of Charles Pierce that the truth is only an ultimate achievement. An example for this would be Galileos findings that earth is part of a heliocentric system. Galileo was in fact only one amongst many whom believed that the universe is geocentric, i.e. with planet Earth at its centre. The situation in the world depicts Galileo as the thesis, and common belief as the antithesis. Both situations existed and eventually the community settled down Galileos findings. Hence the synthesis. A strong implication the Hegelian philosophy is that truth can not exist without the false, for one would not know how to distinguish the truth if one does not have anything to compare it with. Sà ¸ren Kierkegaard said Truth always rests with the minority, and the minority is always stronger than the majority, because the minority is generally formed by those who really have an opinion, while the strength of a majority is illusory, formed by the gangs who have no opinion and who, therefore, in the next instant (when it is evident that the minority is the stronger) assume its opinion†¦while truth again reverts to a new minority. Kierkegaard supports the claim that finding truth is a continuing process, however he also claims that the resolution is not to be found, as truth can only be found with the minority. This is the minority for it does not represent the most common beliefs, and the most common beliefs are the ones attained by the community. Therefore Kierkegaard argues the opposite of Pierce, because he is stating that truth lies not with the community but with those who rebel against it! But Kierkegaards statement is a contradiction, for once the minoritys truth replaces the majoritys false truth, the new truth (now held by the majority) becomes false as well, and the only real truth is now held by a new minority. Friedrich Nietzche said once that the ability to enforce truths is a powerful privilege held only by policy makers. And therefore, what the majority accepts as truth is not necessarily because of righteousness, but because of the power held by those who create it! Nietzche here implies that having the truth is related to having control. How is control achieved then? Well, very simply: Truth is related to validity, validity is related to certainty, certainty can be made into knowledge, and knowledge is power! However in todays post-modernist society, with means such as the television and the Internet, knowledge is accessible to everyone. What is not accessible to everyone is certainty the certainty that in fact by acquiring knowledge one acquires truth. Hence truth can only be truth if it is a valid claim, and it can only be held by those who are certain of this claim. Therefore Nietzches statement is still valid, as the power of constituting truths rests in the hands of only a few privileged individuals and those are the ones who constitute the truths for the majority. Realising both claims by Nietzche and by Kierkegaard, one, in his mind, can picture society as it is. The picture one will get in his mind is of a rhombus. The people who constitute the truths for the majority are on top. Their truths are truths only if they are certain of their absolute opinion. Even if they are lying, as long as they know for certain that it is lying it is still the truth. On the bottom of the rhombus there are those who, according to Kierkegaard, have the truth for they are the ones with the integrity and passion. Between the two poles of the rhombus there is the majority, who do not have truth for they are merely fed by those who claim to have the truth, i.e. do not know if their truths are either certain or valid. With time, the rhombus will flip and those who are now at the bottom will become those at the top. This is the permanent struggle and evolution of the human race. This continuing struggle to find the truth is the motor force of our society For holdi ng the truth means holding the power. The desire for power enflames the desire for knowledge, for knowledge is to be absolutely certain, to prove that a claim is valid and to ultimately find the truth! Therefore the discussion of truth being what the community ultimately decides to be true is futile, for the rhombus is constantly turning, and the ultimate had not been attained yet. There exists an obvious fact that seems utterly moral; namely, that a man is always a prey to his truths. Once he had admitted them, he cannot free himself from them. This statement by Albert Camus affirms the fact that the majority of human beings are in fact trapped in the middle between the two poles of the rhombus, hence the right to try and flip it is even more justified. For example: The publication of Charles Darwins On the Origin of Species caused a chaos in the modern world, and in fact caused the flipping of the rhombus. The one at the top of the rhombus at the time was The Catholic Church, which constituted the truth for the majority those in the middle of the rhombus. Darwin and his disciples were at the bottom, and with time, the rhombus flipped and Darwins theories were now on top, making room for a new minority at the bottom. Hegel said that truth can only be obtained in rhetorical view, and therefore, perhaps in the future some new theory will evolve that will once again flip the rhombus upside down. John Locke probably would have objected to the entire argument that truth can be settled by the means of having an entire community agreeing, for he advocated that there is no world that exists outside the mind. George Berkeley extended Lockes ideas about doubting the world outside the mind by arguing that there is no evidence for such a world because the only things that one can observe are sensations, and these are all in the mind of the individual and not the community. Truth, is therefore not what the community ultimately settles down, because the community will never settle down! Each resolution obtained is only temporary, and truth is only a term relative to whoever constitutes it. However the community will always try and attain the truth, however futile this attempt is. As Pierre-Joseph Proudohn said, Centuries will pass before that ideal is attained, but our law is to go in that direction, to grow unceasingly nearer to that end†¦ Yiiiiiiftak, If you were a university student, year 1, you would have probably got a 70% mark for it! You have a clear argument, a reasonably coherent structure and supported by a good level of references. Most of my comments are technical and can easily be corrected or altered. They would not change your essay but will make it simpler to follow the argument. Just to make the argument work in your head a little more, think of the following opposites: Subjective – Objective Conviction – Knowledge Believing – Understanding Since you are now also comfortable in French, think of the language mode you would use for each of those terms (i.e. subjonctif; conditionnelle; etc.). much of the essay actually evolves around these issues. Amatsia Research Papers on Analysis of Truth - Communications EssayHonest Iagos Truth through DeceptionComparison: Letter from Birmingham and CritoRelationship between Media Coverage and Social andThree Concepts of PsychodynamicCapital PunishmentAssess the importance of Nationalism 1815-1850 EuropeAnalysis of Ebay Expanding into AsiaHip-Hop is ArtWhere Wild and West MeetMind Travel

Understanding the Darkness of Writer Edgar Allan Poe

Understanding the Darkness of Writer Edgar Allan Poe When trying to get into the mind and works of 19th century American writer Edgar Allan Poe, it is important to first consider his biographical implications – his life experiences – which the influence the work of all artists. His darker works, like the short stories â€Å"The Tell-Tale Heart† and â€Å"The Fall of the House of Usher,† as well as his famous poem â€Å"Annabel Lee,† all deal with death, sickness, the grotesque, the macabre, even insanity. He is a subject studied by many literary scholars, mostly due to his deeply impressionable and penetrating works that are still read and discussed at length today. One can examine Poe’s life experiences, as well as his obsessions and fears, to better understand the meaning behind his most famous works. He experienced death and loss throughout his life, starting from a young age with the untimely death of his mother just a short time after Poe’s father abandoned the family. Also, years later, his young wife, Virginia Poe, died at the age of 24 due to Tuberculosis. Quite naturally, these horrific events had a definite impact on his life and how he related to people, got close to them, and how he saw the life experience, and this naturally seeped into his creative life: his famous writings. Very little of Poe’s life was pleasant, it seems. After achieving literary success with his famous poem â€Å"The Raven† in 1845, Poe – then 36 years of age – seemed to head downhill. He became a literary celebrity quite young, only to die a few years later a broken, ill, lonely and pathetic man on a rainy, empty street one night in Baltimore, Maryland. He was just 40 years of age. Poe was thought to be a drunk, a womanizer, drug addict and a madman. His life was, unfortunately, one of pain, heartache, and suffering – mostly due to the loss of many of his dearest loved ones. Take a look at his most popular works. They are filled with death and horror, tales and stories that even today demonstrate the work of an insane man – maybe even a brilliant one, both of which are often hard to distinguish in Poe’s works. His poem â€Å"Annabel Lee,† tells of a young couple so deeply in love that even the angels in Heaven were envious. They marry but she ultimately falls ill and is taken away from him, she dies too young, and the narrator is left with the cruel memory of the powerful love they shared. This tragic, though famous, poem is evidently the result of losing his young bride, Virginia. It follows the exact same storyline of Poe’s life, and the famous poem was published just a few years after the untimely death of his young bride. This theme of loss, death, and pain runs in other Poe works, as well. In examining â€Å"The Tell-Tale Heart,† his famous, horrific short story, the reader sees the other side of Poe’s dark tendencies. This time, instead of a person losing a loved one, the narrator becomes â€Å"mad† and plays God himself: he kills another person in cold blood because the narrator is obsessed with the man’s frightening â€Å"vulture† eye. Nothing in Poe’s life provides any insight as to this particular tale and this particular indication of mental illness, but one can point to his assumed madness and depression in order to further understand exactly why Poe wrote it. Perhaps he enjoyed the thought of taking the life of another perhaps because God took the life of his closest loved ones. It may have been a revenge fantasy or a defense mechanism. To conclude, writer Edgar Allan Poe was a dark soul who wrote even darker works of English literature. More than 150 years after his death, Poe is still talked about and highly read in classrooms all across the world. In just a short life, he accomplished so much. And it should be acknowledged that he was at least able to turn such a painful experiences into beautiful works of art. His legacy will endure as long as people experience pain and suffering.

Current issues in hrm - Final report (build up from the draft report Essay

Current issues in hrm - Final report (build up from the draft report. id no.78155928) - Essay Example Equal opportunity concentrates on eliminating any forms of discrimination and embarks on respect and fair treatment for all. Both the management of diversity and equal opportunities are policies which the human resource department should manage to create strategic plans to implement throughout the organization. Managing diversity recognises that every one is unique and that people have different abilities to contribute to organisational goals and business performance. This is what is termed as a ‘valued-based approach’, which enables organisations progress towards embracing equality. When it comes to equal opportunities organisations aim at following the law and not really harnessing the potential advantage of a diverse workforce or checking to ensure that diversity is not an obstacle to achievement of organisational goals. However, managing diversity is pro-active approach that seeks to root out any unfair bias that affects operational activities, and it goes beyond follow the law to extent it is about being competitive or surviving in the market place. Managing diversity is inseparable from the core functions of the HRM system, as it is connected with the development of communication within the organisation, as well as creating a flexible system of psychological and economic motivation so that to boost the employees’ performance. As the competitive advantage of any company depends upon its staff and their characteristics, diversity becomes crucial to consider while talking about managing personnel. It is essential for the human resource department of companies to integrate the personal attributes of its employees to form a cohesive unit. Social management is therefore an inseparable part of HRM. The end of the 19th century was characterised by a rapid transition from national to multicultural societies, and this transition concerned organisations as well ( ). These changes are extremely important, as

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Benefits of Effective Leadership in 21st Century Organization-HR - Dissertation Example The other methodological components discussed here include the sample selection, the statistical procedures that were used, not to mention the ethical considerations and methodological limitations that were considered. The overall intent is to deepen the insight and understanding of the reader as to this study’s internal and external validity. 3.2 Research Approach It is necessary to discuss the research approach, to understand the rationale behind its choice. In particular, the present study aims to use a purely quantitative study in determining the benefits of leadership to 21st century enterprises. Quantitative studies are positive in nature, and so aim to further understand a phenomenon of interest by taking it and then separating it into smaller, simpler parts for greater structure and ease of measurement (Bernard 2006). These separate parts are analyzed on their own, hopefully promoting general understanding of the bigger picture with the help of universal laws. This particular study focuses on the benefits of effective leadership to contemporary organisations. Such quantitative methods are arguably the best choice for researchers hampered by time and resource limitations, due to their remarkable clarity, as well as their straightforward and well-structured nature. Given a scientifically valid survey, research objectives can easily be met , and a large amount of data can be culled from a vast sample with only minimal effort (Gall, Borg & Gall 2003). These data, gathered from the respondents – in this case, the HR representatives of contemporary organisations – serve as the primary data. Moreover, it was important for the researcher to ensure the questionnaire’s validity and reliability prior to its deployment, to ensure correspondingly valid research outcomes (Bryman 2001). Quantitative methods often boast of a plethora of advantages compared to qualitative ones, but also have a number of flaws as well. For one thing, quantitative methods are not usually known for being flexible, nor are they generally capable of gathering detailed data on their own. On the other hand, qualitative research methods can generally be adequate even with just a single case being investigated, assuming that said investigation was in-depth (Sekaran 2000). Regardless, though, quantitative methods are still the more advis able choice for researchers who lack manpower and resources (Johnson & Turner 2002) for data gathering and analyses. 3.3 Research Strategy The purpose of this study is to examine the perceived benefits of effective leadership to various organisations, all by using purely quantitative methods. Specifically, the survey that was used for this study is the Multi-Factor Leadership Questionnaire. The point of a survey is that specific information is collected on a given population, and their effectiveness and efficiency help to explain why researchers the world over have used them to great effect. For instance, researchers found such methods well-suited for denoting the specific traits of their population, and for gathering huge amounts of data while expending only minimal time, effort and resources (Gall et al 2003). The general idea behind a survey is to gather data with the intent of deepening familiarity with the phenomenon of interest, and with its related constructs – in this case, the perceived benefits of effective leadership to modern-day organisations. Such a method also has the best results when one’s sample size is larger, and when one desires to tackle the constructs of interest systematically and in a structured manner (Bryman 2001). Questionnaires are typically pencil-and-paper instruments, either mailed to

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Product realisation & materials - Assignment Example The most widely used types of springs around the globe are usually the helical compression springs. It can be applied in various practical areas. Due to this fact, appropriate and highly valued designs should be put into dire considerations in due course of the manufacturing process. The basic factors that should be duly looked at include spring’s stability, spring relaxation, and surge in spring, strain energy, fatigue loading and other basic design processes. Laser melting  refers to an  additive manufacturing  process that utilizes 3D  CAD data as the ultimate source of digital information as well as the energy that results in form of high-powered laser beams; towards creation of 3-dimensional metal segments through fusing together of fine  metal particles  (MOHAMED A.E. SALEH and ADHAM E. RAGAB, 2013). The manufacturing process usually starts by first slicing the  file data into a number of layers that often revolves between twenty to a hundred micrometres in terms of thickness, hence establishing a 2D image for each layer (MOHAMED A.E. SALEH and ADHAM E. RAGAB, 2013).The file is then put into a package of file preparation software that hence assigns values, parameters and supports that will allow for file interpretation and built by various types of manufacturing machines. This kind of spring manufacturing process tends to melt the thin layers of the fine metal particles that are distributed evenly by use of a coating mechanism. This often involves the act of fastening a substrate plate that usually exists in a metallic nature, into an indexing table moving in a vertical axis. The entire process takes place within a chamber that contains a tightly controlled atmospheric nature of an inert gas. After the constant distribution of each and every layer, each geometric slice of 2D layer is fused through selective application of a highly-powered laser beam. The applied laser energy is often more intense to

Leadership programs in First National Bank

Leadership programs in First National Bank The researcher intends to present the case of Leadership programs in First National Bank in a South African context. The leadership of First National Bank is Inspirational like many other South African organizations however the attempt of transformation has made the interesting in the view of researcher. Researcher has also prompted a unique style of research method that can best describe the case with maximum practical knowledge and implementations comparisons of various leadership aspects. A methodological design is formed by the researcher basing on the issues like data sources and methods of data generation that are potentially available, and the Ontology of the methods that the researcher had prepared a design with. The idea of the researcher in using the team Ontology is to get the nature of reality and human behavior, however lack of positivism still exists in Ontology. Multiple scientific methods and techniques are taken into consideration by the researcher to better present the case problems. According to the researchers methodological design the paradigm, methodology, methods and findings is found both qualitative and quantitative. Combining methods by mixing qualitative and quantitative methods is becoming increasingly popular in leadership research as well as in other disciplines (Klenke, 2008). There are theories drawn by various authors basing on the purposes, sources and analyses. Kezar (2002) proposes Positionality theory to explore how gender, race/ethnicity, level of administrator, and the role of a leader within the organization affect the way the leader constructs images of leadership. Positionality theory Author Purpose Data sources Analysis Kezar (2002) To examine how positionality (e.g. race, gender, etc) relate to the construction of leadership Interviews, document analysis, reports, observations, analysis of physical environment Interpretive Basing on the positionality theory, it is understood that the researcher have followed the structure of the methodological design with an interrelation of qualitative and quantitative research. There are 5 main steps followed by the researcher in the research process: Defining research questions and research methodology Research methods basing on the case selection Design research tools Collecting and coding primary data Analyzing primary and secondary data and interpret findings The literature review of the researcher has all major fact findings about the research topic and established strong background knowledge about different theoretical concepts. The researcher was successful in achieving triangulation of research methods by using all major data collection methods like observation, interviews, document analysis. It is ensure by the researcher that the triangulation of data sources was followed in all three different steps: Management issues, looking FNB in a bigger context FNBs internal issues. An overview of Leadership in Organizations South African Leadership and its Styles: Leadership is widely discussed and studied but continues to remain an elusive and hazy topic. Knowing leadership is always when it is experienced (Rosenbach, 2006). Bratton defines leadership as influencing, motivating and enabling others to contribute toward the effectiveness and success of the organizations of which they are members (Bratton, 2007). The importance of concept of leadership has started increasing it value in modern times in organizations especially when the organizations are concerned in developing strong work culture, and building high performance sustainable work practices. There have been many arguments about the interrelationship between management and leadership functions; management is associated with words like planning, organizing, coordinating implementing where as leadership revolve around vision, charisma, change agent and motivation. Traditionally there are 2 types of leaderships; Transactional Leadership and Transformational Leadership. (Taylor, 2006) Transactional Leadership: It is the equitable transaction or exchange between leader and followers where by the leader influences the followers by focusing on the self interests of both. Transactional leadership is considered as good managerial leadership skill that is used basing on the situations that can result in good performance. Transformational Leadership: The transformational leader motivates followers to perform beyond expectations by creating awareness about the importance of vision and mission. Transformational leaders enable followers to transform purpose into action. Individual organizations prefer to choose they style of leadership basing on the organizations culture and environment. According to Matthew Valle; WLQ Report [Accessed on 12th December 2010] Leadership process in stable environment: Leadership Processes Train workers to anticipate problems Outcomes Performance Satisfaction Absenteeism Turnover Anticipatory culture Work Processes Anticipatory culture Routine Problems Stable environment Leadership process in turbulent environment Leadership Processes Train workers to adapt to problems Routine Problems (crisis) turbulent environment Outcomes Performance Satisfaction less Absenteeism fewer turnovers Anticipatory culture Work Processes Adaptive culture (Mathew Valle, 2002) Therefore of the public organizations are operating in turbulent environments, the need of study in a stabilizing environment demands leadership processes to hold the control accordingly. Since 1994 South Africa has experienced dramatic changes both on a political as well as economic front, brought about by globalisation as well as a new political dispensation in SA. Discrimination during the apartheid era excluded Africans, Asians and Coloureds from the economy, resulting in little organisational leadership skills development amongst excluded races. After Democracy in 1994, labour legislation was implemented to redress the inequalities in society; these measures include, amongst others, Affirmative Action. Further complicating the current organisational environment is: South Africa is a blend of the 1st and 3rd world economy. The shortage of skilled African workers/managers, with lucrative offerings especially African males, lead to job-hopping. Corruption, nepotism and culturalism. (To appoint from own culture, chief of a tribe inherited by birth not based on leadership skills), political appointments, perceptions and stereotyping along racial and gender lines have high impact on the organizational leadership attitude.. All these factors influence the type of leadership that is appointed and how diversity is managed in the modern South African organisations. Other social issues such as changes in education, health systems, HIV/AIDS, housing, poverty, increased crime rate and many others, affecting the organization and employee that function within this social framework. According to Tinus Burgers, (Burgers, 2003) South Africa is just beginning to wake up from the post 1994 euphoria where whites were desperately trying to expand their blackness through toyi-toying and singing Shosoloza while black people erroneously believed that white stuff will simply disappear. There are still very deep felt differences and distrust between races making leadership in diverse organisations very challenging. After democratic elections in 1994 sanctions against South Africa were lifted. South Africa emerged as a global player that has to adapt to global trends in order to be competitive. The accelerated rate of technological development necessitates quick adjustment and the need to move away from traditional management practices. The effect of technology (electronic networks, cellular telephones, etc.), transcends national, geographical, time and organisational boundaries, increase in availability of information, influences employees and organisational behaviour as employees have to face massive and accelerated changes (Weeks, 2003). These rapid changes in the global environment and the South African situation challenged the recreation of society at all levels. According to Nkomo this recreation ranges from individuals changing identities and roles to the transformation of major social institutions and financial institutions. In sum, the leadership challenge for South African organisations is: Retiring old thinking systems in parallel with creating new ones against the reality of high speed globalization and informationalism (Nkomo, 2004). The African model of leadership differs from that of the West. Self-reliance and self-interest are subservient to ethnicity and group loyalty. Interpersonal relations are placed above individual achievements. Wealth is first of all extended family wealth and then ethnic or tribal wealth, often to the expense of the organisation (Blunt, 1996). Ethnic cleavages can affect the performance of the organisation. Leadership is paternalistic of nature. Leaders bestow favours and expect and receive obedience and deference, with consensus playing a major role in decision-making resulting in decision making within levels to be taking a long time. There is also a great capacity for tolerance and forgiveness (Blunt, 1996). It was found that the leadership style in Africa is authoritarian, personalised, politicised and a high power distance, with power concentrated at the top. In this context, the leaders job becomes one of operationalising directions received from above, making them clear to subo rdinates and providing advice and support. African leaders are therefore overwhelmingly concerned about the quality of hierarchical relationship with their superiors, rather than with individual or organisational effectiveness. This degree of dependence on seniors by the more junior individuals is seen as normal (Blunt, 1996). There is a masculine dominance across all ethnic groups. Managerial ideologies tend to reflect unitarist ideas seeing the organisation as a cohesive team (happy family) with the emphasis on loyalty and conflict avoidance, emphasizing UBUNTU (humaneness), group decision making and interdependence. Managerial styles reflect both Western values based on individualism and meritocracy and an authoritarian legacy of apartheid and colonialism. From a followers perspective Africans prefer a leader that is kind, considerate and understanding to one who is too dynamic, productive and demanding. Leaders are seen to possess genuine authority but are expected by their subordinates to use it sparingly and in a humane and considerate way (Blunt, 1996). From the above views it is understood that, to build a new South Africa, African concepts had to be reviewed that get to an end to apartheid. The case First National Bank. [Accessed 12th December 2010] The idea of the researcher in choosing a Financial Services Industry in South Africa like FNB is definitely a unique challenge. Firstrand is the 2nd largest banking institution that is born from the merger of Rand Merchant Bank (RMB), Momentum, First National Bank (FNB) and southern life in 1998. Firstrand is divided into 3 main business areas: banking (First National Bank and Rand Merchant Bak), insurance (Momentum), and health. According to exhibit 1 produces in the case Firstrand additionally divides its earnings into four clusters: Retail, corporate, wealth and health. South Africa has its unique challenges in terms of handling leadership in an African way. The leadership style in South Africa is inspirational and the relation between both the leadership have may common elements. African leadership is focused more on community, where as in inspirational leadership the focus is on individuals. Relationship Diagram Inspiration African Spirit Spirit Interconnectedness Described by African principles like Spirituality UBUNTU INDABA ISITHUNZI INSPIRATIONAL LEADERSHIP AFRICAN LEADERSHIP First National bank: Inspirational Leadership in South African context [case handout] Inspirational Leadership: Spirit and Spirituality were referred as the important aspects of inspirational leadership by the researcher basing on the South African context. High performance and innovative organizations require Inspirational leadership, stronger management skills, a highly-trained and motivated workforce, a flexible labor market that promotes diversity and fair treatment, and workplaces that recognize environmental issues and the need for greater resource productivity. Inspirational Leadership in South Africa involves the terms spirit and spirituality in handling leaderships in organizations. The leaders often tend to inspire their followers basing on the cultural values that are strongly routed in South Africa. This is one of the problems of First National Bank. FNB being into global operations, there will be many employees that will be not based from the South African culture and survival and acceptance of the work environment and implementing leadership in those prospective will become extre mely difficult. Ad defined earlier Transforming the leadership style become important, although the relationship between Inspirational and African spirit is closely associated. Anderson (1999) illustrates a graphical representation that best describes the leadership relationship: Effective learning organizations Build healthy communities High-performance teams build Successful learning organizations Effective team leaders build High performance teams Personal and interpersonal development Builds effective team members and leaders Self leadership leads to Individual and team success (Anderson, 1999) African Spirit: There are certain deep routed principles of leadership indulged in to African spirit like; UBUNTU, INDABA, VUKA. UBUNTU is the people based leadership style. This is the traditional social African philosophy of humanism which says caring for the people fist. INDABA-openness and inter-ethnic harmony in stating individual opinions is referred as INDABA. VUKA-A wake up and free yourself concept. The relationship between Inspirational Leadership and African spirit lies in African Renaissance: humanism that is referred as a system of thought that regards humans of being capable of using their intelligence to live their lives rather than relying on religious beliefs and collectivism is the ownership of land, business or industry by the people or state. A balance between individualism and collectivism has developed an integrated approach to leadership Issue: Due to cultural differences internally and externally within the organization, First National bank have decided to address these things immediately, which could be a cause of losing business in the near future. As soon as the decision is made, First Rand appointed two new leaders in FNB to address the cultural and leadership issues in the changing environment. A complex restructuring process was bought into shape that focuses mainly on the revenue growth with less cost. The result of the process is expected to be the improvement in customer service through transforming their leadership styles with in employees. The VUKA Program (Wake up): The idea of the program is to transform the company from an isolation mode of to common vision and mission within the organization. Transformational process in a company is about taking a company from an old state of being to new state of being. The senior management of the company has decided to involve them as the first step to make a difference to the program; the idea is to get every single staff member directly involved into the program as the main principle. The goal of the program is to create a work place community of new South Africans from different backgrounds. The first session of VUKA program were designed for 2 days involving topics like Barrier breaking, emptying, visioning, re-visioning, leadership and accountability and understanding the change. Merits on the program: Limitations on the program: The focus on the first days workshop session is on topics like Barrier breaking, emptying, visioning, re-visioning, leadership and accountability and understanding the change. The result of the goal of the program d Klenke, K. (2008) Mixed methods in leadership research, Qualitative research in the study of leadership. Emerald Group Publication Ltd. Bingley. pp 155-157. Kezar (2002) cited in Klenke, K. (2008) Mixed methods in leadership research, Qualitative research in the study of leadership. Emerald Group Publication Ltd. Bingley. p 163. Rosenbach, E. (2006) The heart of Leadership. Contemporary issues in leadership. 6th ed. Westview press. Cambridge, P. 1. Bratton, J (2007) Leadership, Work and Organizational behavior. Palgrave Macmillan, New York. p 131. Valle, M (2002) Cited in Rosenbach, E. (2006) Leadership and culture in public organizations. Contemporary issues in leadership. 6th ed. Westview press. Cambridge, P. 66-67. Burger, T. (2003). South Africa: musing of an ordinary citizen Part II. Management Today, June 2003. P. 16 Weeks, R. (2003). ICT and business strategy: two sides of the same coin. Management Today, June 2003. Nkomo, S. M. (2004). Leadership Dynamics. Strategic management and organizational dynamics: the challenge of complexity, 4th ed. Pp226-228. Blunt, P Merrick, L.J. (1998). Cited in ed. by Lennart, W. Jerker, C. Henock, K. Institution building and leadership in Africa, p. 186. First National Bank [online image]. Available from: https://www.fnb.co.za/about-fnb/about-us/about-us-overview.html [Accesses 12th December 2010]. MLQ Report [online image]. Available from http://www.tlcc.biz/transformational_leadership_assessment.htm [Accessed 12th December 2010]. Anderson, T (1999) Transforming Leadership and the promise of Leadership organization, Transforming Leadership. Blackwell publishing, British Library. P. 11